Set a boundary when office gossip starts: "I prefer not to talk about him absent — let's ask him".

Open with shocking stat, personal story, or challenging question — first 30 sec.

3 endings: call-to-action, powerful quote, callback to opening story.

Each presentation = one takeaway only. Not 3, not 5. One.

When resigning, write 3 highly constructive notes you leave behind — to make a difference.

Each day, tell one person about a specific act they did or a precise quality — no "you are great".

Trade six escalating-depth questions with a close person to deepen intimacy in 30 minutes.

Disclose vulnerability across 4 escalating levels — full reveal follows proven trust.

Trust is built by small promises kept — start with 3 this week.

After a deep talk, ask: "What do I need to ask that I haven't?" — a trust revealer.

When you err, confess before discovery — confession timing dictates the penalty.

Don't only guard what was labeled "secret" — guard all personal info shared without permission to share onward.

Before judging intent, call and ask — avoid 80% of misunderstandings.

To open trust in a new team, share your failure first — others will open up.

Audit your team across five layered levels: trust, conflict, commitment, accountability, results.

Before any speech/pitch/meeting, define: what one sentence, if remembered a week later, means I succeeded?

In the first 72 hours of a crisis, 80% of the damage is locked in. This framework cuts damage in half.

Before any major org announcement, brief your managers 48 hours ahead with a Q&A sheet so they're never surprised in front of their teams.

After any impactful announcement, deliberately pause 24-48 hours before extra detail — let people absorb before you flood them with more talk.

Use the side-by-side (not face-to-face) car ride to open doors to hard talk.

Do not share any "shocking" news for 24 hours — breaking news is often corrected on day 1.

When an LLM helps you with content you publish or send, disclose it clearly.

Each month's start, search your name on Google and review the first 3 result pages.

Google your name every 3 months. First 10 results = your identity to the world.

For each bad Google result: either delete (if legal) or bury under stronger content.

1,000 who trust you > 100,000 who follow. Build trust, numbers follow.

Review your short bio on every platform you use — it should tell the same story, not conflicting narratives that confuse whoever looks you up.