Set ONE Big Hairy Audacious Goal for next 10-15 years that drives daily decisions.

Ask yourself the single question that distinguishes real decisions from distractors.

Morning: pick one value to live today. Evening: rate yourself.

Ask "how will I feel about this in 10 minutes, 10 months, 10 years?" — and escape the trap of the moment.

Choose a 10-25 year goal with a 50% probability that inspires both excitement and fear.

Define one 10-25 year goal so audacious it scares you, uniting leadership around a single ambition.