Before writing, describe reader in 5 sentences: age, job, knows, doesn't know, decision he makes.

Open with shocking stat, personal story, or challenging question — first 30 sec.

3 endings: call-to-action, powerful quote, callback to opening story.

Each presentation = one takeaway only. Not 3, not 5. One.

Repeat the same refusal in the same words calmly, no matter how the other person reshapes the pressure.

Say no in three sentences: thanks, refusal, closing — with no "sorry" or justification.

Memorize one 7-word refusal sentence and rehearse it until it emerges automatically under pressure.

Say "no, I can't" — complete sentence. No explanation, no apology.

Lead with conclusion first, then supporting arguments, then details — never the reverse.

Every work email starts with one sentence: "what I need from you" or "the bottom line".

One document answering every "how do we work here?" question for new hires.

Each significant decision: a text file with context, options, choice, consequences.

Don't ask "do we need another hire?" — ask "if we started today with nobody, who'd we hire first?".

Before any speech/pitch/meeting, define: what one sentence, if remembered a week later, means I succeeded?

Ask the model to write a numbered plan first and wait for your approval before executing.

After the model answers, ask it to critique its own answer and improve it before final delivery.

Use an LLM to draft an email in 30 seconds, then edit by hand for personal tone.

Don't pick the first title that comes to mind. Generate 10 with varied angles, then choose the best.

First line of email: answer/request/decision. Context after. Cuts read time 70%.

Use AI for a bad-fast initial draft, then YOU rewrite completely. Blank page is the killer.

After YOU write, ask AI for 3 improvements only. Don't let it "rephrase".

Identify 5 phrases/words that are "you". Ensure 2+ appear in any AI-assisted text.