Public preview

Reader Persona

“Reader Persona” is a short 15-minute practice from Zayenha Practice in the Professional domain. Before writing, describe reader in 5 sentences: age, job, knows, doesn't know, decision he makes. Its goal: Targeted not generic writing. You can read its goal and first step for free; the full practice with every step and the interactive part comes with Plus.

Before writing, describe reader in 5 sentences: age, job, knows, doesn't know, decision he makes.

15 min Intermediate

Goal

Targeted not generic writing.

Steps

1

Pick most important reader.

2 more steps locked

Expected Outcome

Immediate

Personal writing.

Evidence base

School: Copywriting

Founders: David Ogilvy (1963)

Ogilvy — "Confessions of an Advertising Man".

Frequently asked questions

How long does "Reader Persona" take?

This exercise takes about 15 minutes, practiced solo in a Journaling format.

When will I notice the effect of "Reader Persona"?

Personal writing. In the short term: Reader feels addressed.

Is "Reader Persona" evidence-based?

Yes — it draws on Copywriting (David Ogilvy (1963)). Ogilvy — "Confessions of an Advertising Man".

Is "Reader Persona" suitable for beginners?

Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the platform.

Subscribe for full access

Subscribe to Plus for full access to this practice and the whole catalogue, or try first — free, no sign-in, no commitment.

Interactive practice locked · 2 more steps locked

7 complete practices (one per domain) are free forever, no sign-in.