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Reader Persona
Before writing, describe reader in 5 sentences: age, job, knows, doesn't know, decision he makes.
Goal
Targeted not generic writing.
Steps
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1
Pick most important reader.
Expected Outcome
Immediate
Personal writing.
Evidence base
School: Copywriting
Founders: David Ogilvy (1963)
Ogilvy — "Confessions of an Advertising Man".
Keywords
#persona#ogilvy#copywriting#قارئ#شخصيّة#محدّد#مستهدف#target#audience#جمهور#كتابة#تخصيص#شخصية القارئ المستهدف#defined-reader-persona#كتابة موجهة لا عامة#targeted-not-generic-writing#وصف القارئ بخمس جمل#five-sentence-reader-profile#بطاقة القارئ أثناء الكتابة#reader-card-while-writing#اعترافات رجل إعلانات#شعور القارئ بالمخاطبة#استخدام كلمات القارئ في رده#وصف القارئ الأهم#كتابة مخصصة لا عامة
Frequently asked questions
How long does "Reader Persona" take?
This exercise takes about 15 minutes, practiced solo in a Journaling format.
When will I notice the effect of "Reader Persona"?
Personal writing. In the short term: Reader feels addressed.
Is "Reader Persona" evidence-based?
Yes — it draws on Copywriting (David Ogilvy (1963)). Ogilvy — "Confessions of an Advertising Man".
Is "Reader Persona" suitable for beginners?
Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.
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