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Inverted Pyramid (Minto)

Lead with conclusion first, then supporting arguments, then details — never the reverse.

35 min Intermediate

Goal

Respect reader's time by giving the message immediately, not in paragraph five.

Steps

1

Write the answer/recommendation in one sentence.

4 more steps locked

Expected Outcome

Immediate

Readers finish your doc — they got the value upfront.

Evidence base

School: Minto Pyramid Principle

Founders: Barbara Minto (1973)

Minto (McKinsey) — The Pyramid Principle (1973); standard executive communication in consulting & corps.

Frequently asked questions

How long does "Inverted Pyramid (Minto)" take?

This exercise takes about 35 minutes, practiced solo in a Creative format.

When will I notice the effect of "Inverted Pyramid (Minto)"?

Readers finish your doc — they got the value upfront. In the short term: After 5 such docs, you get answers in 24h not 3 days.

Is "Inverted Pyramid (Minto)" evidence-based?

Yes — it draws on Minto Pyramid Principle (Barbara Minto (1973)). Minto (McKinsey) — The Pyramid Principle (1973); standard executive communication in consulting & corps.

Is "Inverted Pyramid (Minto)" suitable for beginners?

Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.

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