Turn a vague goal into a specific, measurable, time-bound formulation.

Convert 3 vague goals into Specific-Measurable-Achievable-Relevant-Time-bound.

Don't ask "do we need another hire?" — ask "if we started today with nobody, who'd we hire first?".

Identify 5 core values and verify your decisions actually reflect them.

Each quarter, audit: does what I say match what I do?