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Culture Map for Global Teams (Meyer)
8 cultural scales (communicating, evaluating, persuading, leading, deciding, trusting, disagreeing, scheduling) to understand why your global team clashes.
Goal
Move past misunderstandings in multinational teams by understanding what's "normal" in each culture, not judging it.
Steps
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1
Understand 8 scales: e.g., Communicating: direct (Netherlands) ↔ indirect (Japan). Negative feedback: direct (Germany) ↔ indirect (Thailand).
Expected Outcome
Immediate
Team discovers "aggression" attributed to German colleague is "clarity" in their culture, not attack.
Evidence base
School: Cross-Cultural Management / INSEAD
Founders: Erin Meyer (2014)
Coined by Erin Meyer (INSEAD prof) in "The Culture Map" (2014). Built on Hofstede & Hall research, but more applied. Taught in 30+ MBAs.
Keywords
Frequently asked questions
How long does "Culture Map for Global Teams (Meyer)" take?
This exercise takes about 90 minutes, practiced in a group in a Written reflection format.
When will I notice the effect of "Culture Map for Global Teams (Meyer)"?
Team discovers "aggression" attributed to German colleague is "clarity" in their culture, not attack. In the short term: Within a month, cross-cultural incidents drop 60%. Deeper collaboration.
Is "Culture Map for Global Teams (Meyer)" evidence-based?
Yes — it draws on Cross-Cultural Management / INSEAD (Erin Meyer (2014)). Coined by Erin Meyer (INSEAD prof) in "The Culture Map" (2014). Built on Hofstede & Hall research, but more applied. Taught in 30+ MBAs.
Is "Culture Map for Global Teams (Meyer)" suitable for beginners?
Its difficulty level is: Advanced. No external tools required — it can be practiced directly inside the app.
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