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Wardley Maps: Visualizing Strategic Evolution

Each activity in your value chain is at a different evolution stage. The map reveals where to invest, where to exit.

120 min Advanced

Goal

Beat strategy decisions without clear view of your system's component evolution, using a precise visual map.

Steps

1

Define end-user value (e.g., "enjoy a film"). Place at top of map.

6 more steps locked

Expected Outcome

Immediate

You realize you invest in Commodity (spending on what should be bought), neglecting Genesis.

Evidence base

School: Strategic Mapping

Founders: Simon Wardley (2005)

Wardley Maps developed by Simon Wardley from his Fotango CEO experience. CC open-source. Used by UK Government Digital Service.

Frequently asked questions

How long does "Wardley Maps: Visualizing Strategic Evolution" take?

This exercise takes about 120 minutes, practiced in a group in a Creative format.

When will I notice the effect of "Wardley Maps: Visualizing Strategic Evolution"?

You realize you invest in Commodity (spending on what should be bought), neglecting Genesis. In the short term: Within a quarter, investment allocation shifts: less on Commodity, more on Genesis/Custom.

Is "Wardley Maps: Visualizing Strategic Evolution" evidence-based?

Yes — it draws on Strategic Mapping (Simon Wardley (2005)). Wardley Maps developed by Simon Wardley from his Fotango CEO experience. CC open-source. Used by UK Government Digital Service.

Is "Wardley Maps: Visualizing Strategic Evolution" suitable for beginners?

Its difficulty level is: Advanced. No external tools required — it can be practiced directly inside the app.

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