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10-10-10 Decision Rule (Suzy Welch)

Before any hard choice, ask: what is the consequence in 10 minutes? 10 months? 10 years?

8 min Intermediate

Goal

Break the grip of momentary emotion on decisions by forcing examination across three time horizons.

Steps

  1. 1
    Write the dilemma clearly: option A or option B?
4 more steps locked

Expected Outcome

Immediate
One option becomes clearer than you anticipated before the exercise.

Evidence base

School: Decision Coaching / Practical Wisdom

Founders: Suzy Welch (2009)

Published by Suzy Welch in her 2009 book "10-10-10". Aligns with Hal Hershfield's research showing "future self" thinking yields wiser decisions.

Keywords

Frequently asked questions

How long does "10-10-10 Decision Rule (Suzy Welch)" take?
This exercise takes about 8 minutes, practiced solo in a Written reflection format.
When will I notice the effect of "10-10-10 Decision Rule (Suzy Welch)"?
One option becomes clearer than you anticipated before the exercise. In the short term: Within a month, you make at least two decisions you would have regretted if you ignored the longer horizon.
Is "10-10-10 Decision Rule (Suzy Welch)" evidence-based?
Yes — it draws on Decision Coaching / Practical Wisdom (Suzy Welch (2009)). Published by Suzy Welch in her 2009 book "10-10-10". Aligns with Hal Hershfield's research showing "future self" thinking yields wiser decisions.
Is "10-10-10 Decision Rule (Suzy Welch)" suitable for beginners?
Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.

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