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Feedforward Coaching

Instead of feedback on the past, ask reports for future suggestions — less defensiveness, higher application.

20 min Beginner

Goal

Bypass resistance to classic feedback via a future-frame that makes recipient genuinely open.

Steps

1

Ask report: "Pick ONE behavior you want to improve in the coming month".

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Expected Outcome

Immediate

Report leaves with 6-10 future suggestions, zero defensiveness, zero scars.

Evidence base

School: Stakeholder-Centered Coaching

Founders: Marshall Goldsmith (2002)

Coined by Marshall Goldsmith (top executive coach globally) in "Try Feedforward Instead of Feedback" (2002). Studied 86,000 people; recipients apply feedforward 4x more.

Frequently asked questions

How long does "Feedforward Coaching" take?

This exercise takes about 20 minutes, practiced with another person in a Inner dialogue format.

When will I notice the effect of "Feedforward Coaching"?

Report leaves with 6-10 future suggestions, zero defensiveness, zero scars. In the short term: Within a month, they apply 2-3 with genuine buy-in because they chose them.

Is "Feedforward Coaching" evidence-based?

Yes — it draws on Stakeholder-Centered Coaching (Marshall Goldsmith (2002)). Coined by Marshall Goldsmith (top executive coach globally) in "Try Feedforward Instead of Feedback" (2002). Studied 86,000 people; recipients apply feedforward 4x more.

Is "Feedforward Coaching" suitable for beginners?

Its difficulty level is: Beginner. No external tools required — it can be practiced directly inside the app.

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