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Niche-Down vs Broad
Writer "about everything" = no one follows. Narrow to specific point, expand later.
Goal
Find "unique point" that gathers measurable audience around you.
Steps
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1
Write 10 topics you love. Circle 3 you have actual expertise in.
Expected Outcome
Immediate
You write faster because audience & scope clear.
Evidence base
School: Niche Marketing / Specialization
Founders: Seth Godin · Pat Flynn (2003)
Godin "Purple Cow" 2003 & "Tribes" 2008: distinction comes from narrowing. Flynn applies to content creators.
Keywords
Frequently asked questions
How long does "Niche-Down vs Broad" take?
This exercise takes about 20 minutes, practiced solo in a Written reflection format.
When will I notice the effect of "Niche-Down vs Broad"?
You write faster because audience & scope clear. In the short term: You become "the person referenced for X" = competitive edge.
Is "Niche-Down vs Broad" evidence-based?
Yes — it draws on Niche Marketing / Specialization (Seth Godin, Pat Flynn (2003)). Godin "Purple Cow" 2003 & "Tribes" 2008: distinction comes from narrowing. Flynn applies to content creators.
Is "Niche-Down vs Broad" suitable for beginners?
Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.
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