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Niche-Down vs Broad

“Niche-Down vs Broad” is a short 20-minute practice from Zayenha Practice in the Digital & AI domain. Writer "about everything" = no one follows. Narrow to specific point, expand later. It draws on Niche Marketing / Specialization. You can read its goal and first step for free; the full practice with every step and the interactive part comes with Plus.

Writer "about everything" = no one follows. Narrow to specific point, expand later.

20 min Intermediate

Goal

Find "unique point" that gathers measurable audience around you.

Steps

1

Write 10 topics you love. Circle 3 you have actual expertise in.

4 more steps locked

Expected Outcome

Immediate

You write faster because audience & scope clear.

Evidence base

School: Niche Marketing / Specialization

Founders: Seth Godin · Pat Flynn (2003)

Godin "Purple Cow" 2003 & "Tribes" 2008: distinction comes from narrowing. Flynn applies to content creators.

Frequently asked questions

How long does "Niche-Down vs Broad" take?

This exercise takes about 20 minutes, practiced solo in a Written reflection format.

When will I notice the effect of "Niche-Down vs Broad"?

You write faster because audience & scope clear. In the short term: You become "the person referenced for X" = competitive edge.

Is "Niche-Down vs Broad" evidence-based?

Yes — it draws on Niche Marketing / Specialization (Seth Godin, Pat Flynn (2003)). Godin "Purple Cow" 2003 & "Tribes" 2008: distinction comes from narrowing. Flynn applies to content creators.

Is "Niche-Down vs Broad" suitable for beginners?

Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the platform.

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Interactive practice locked · 4 more steps locked

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