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Applying the Power-Interest Grid

Place every stakeholder in one of four boxes: high-power/high-interest gets close management, high-power/low-interest gets kept satisfied.

45 min Intermediate

Goal

Turn a general stakeholder map into an actual effort-allocation strategy preventing wasted time treating everyone with the same intensity.

Steps

  1. 1
    List every stakeholder in your project or unit (10-15 names/entities).
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Expected Outcome

Immediate
You discover a high-power stakeholder you've neglected because their visible interest is low — a latent risk needing "keep satisfied".

Evidence base

School: Stakeholder Theory / Strategic Management

Founders: Aubrey Mendelow · R. Edward Freeman (1991)

Mendelow's Power-Interest Grid (1991) is a standard stakeholder-management tool, built on Freeman's broader "Strategic Management: A Stakeholder Approach" (1984).

Keywords

Frequently asked questions

How long does "Applying the Power-Interest Grid" take?
This exercise takes about 45 minutes, practiced with another person in a Behavioral format.
When will I notice the effect of "Applying the Power-Interest Grid"?
You discover a high-power stakeholder you've neglected because their visible interest is low — a latent risk needing "keep satisfied". In the short term: Within a month, your time frees up from over-communicating with low-power, low-interest stakeholders.
Is "Applying the Power-Interest Grid" evidence-based?
Yes — it draws on Stakeholder Theory / Strategic Management (Aubrey Mendelow, R. Edward Freeman (1991)). Mendelow's Power-Interest Grid (1991) is a standard stakeholder-management tool, built on Freeman's broader "Strategic Management: A Stakeholder Approach" (1984).
Is "Applying the Power-Interest Grid" suitable for beginners?
Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.

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