Project Kill-Criteria
Define exactly when you'll kill the project before it even starts — don't wait until failure is discovered too late.
Goal
Counter the sunk-cost fallacy by defining objective kill criteria in advance, before judgment becomes entangled with emotional investment in the project.
Steps
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1
Before the project starts, write 3 specific quantitative signals meaning "this project is clearly failing" (e.g., budget over 150%, 3-month schedule slip).
Expected Outcome
Evidence base
School: Behavioral Economics / Sunk Cost Fallacy
Founders: Hal Arkes · Catherine Blumer (1985)
Hal Arkes and Catherine Blumer empirically documented the sunk-cost fallacy in 1985; modern project management applies pre-set kill criteria as a structural defense against this bias.
Keywords
Frequently asked questions
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