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First-Hour Communications Plan

First hour of crisis: who to inform, what to say, how.

45 min Intermediate

Goal

Prevent "24-hour silence" amplifying crisis — or "rash statement" before info.

Steps

1

Pre-list: stakeholders by priority (staff, clients, regulators).

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Expected Outcome

Immediate

You have ready plan pre-crisis — not "think now".

Evidence base

School: Crisis Communications

Founders: Timothy Coombs · SCCT (2007)

Coombs — Situational Crisis Communication Theory (SCCT, 2007); scientific reference for crisis comms post-Tylenol case study.

Frequently asked questions

How long does "First-Hour Communications Plan" take?

This exercise takes about 45 minutes, practiced in a group in a Action format.

When will I notice the effect of "First-Hour Communications Plan"?

You have ready plan pre-crisis — not "think now". In the short term: Next crisis, stakeholders calm — know you're working.

Is "First-Hour Communications Plan" evidence-based?

Yes — it draws on Crisis Communications (Timothy Coombs, SCCT (2007)). Coombs — Situational Crisis Communication Theory (SCCT, 2007); scientific reference for crisis comms post-Tylenol case study.

Is "First-Hour Communications Plan" suitable for beginners?

Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.

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