Public preview

First-Hour Communications Plan

“First-Hour Communications Plan” is a short 45-minute practice from Zayenha Practice in the Administrative domain. First hour of crisis: who to inform, what to say, how. Immediate effect: You have ready plan pre-crisis — not "think now". You can read its goal and first step for free; the full practice with every step and the interactive part comes with Plus.

First hour of crisis: who to inform, what to say, how.

45 min Intermediate

Goal

Prevent "24-hour silence" amplifying crisis — or "rash statement" before info.

Steps

1

Pre-list: stakeholders by priority (staff, clients, regulators).

5 more steps locked

Expected Outcome

Immediate

You have ready plan pre-crisis — not "think now".

Evidence base

School: Crisis Communications

Founders: Timothy Coombs · SCCT (2007)

Coombs — Situational Crisis Communication Theory (SCCT, 2007); scientific reference for crisis comms post-Tylenol case study.

Frequently asked questions

How long does "First-Hour Communications Plan" take?

This exercise takes about 45 minutes, practiced in a group in a Action format.

When will I notice the effect of "First-Hour Communications Plan"?

You have ready plan pre-crisis — not "think now". In the short term: Next crisis, stakeholders calm — know you're working.

Is "First-Hour Communications Plan" evidence-based?

Yes — it draws on Crisis Communications (Timothy Coombs, SCCT (2007)). Coombs — Situational Crisis Communication Theory (SCCT, 2007); scientific reference for crisis comms post-Tylenol case study.

Is "First-Hour Communications Plan" suitable for beginners?

Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the platform.

Subscribe for full access

Subscribe to Plus for full access to this practice and the whole catalogue, or try first — free, no sign-in, no commitment.

Interactive practice locked · 5 more steps locked

7 complete practices (one per domain) are free forever, no sign-in.