Before any sensitive decision, ask: if published with full detail on tomorrow's front page, would I defend it with pride or look for an exit?

When you hear a name, anchor it with 3: pronounce it + match a famous bearer + a face trait.

Identify 5 core values and verify your decisions actually reflect them.

Before ethically murky decision, evaluate on 4 axes: legal/ethical/values/reputation.

Before whistleblowing, document evidence, consult counsel, know your legal rights.

When sensing conflict of interest, declare it before discussion begins.

Each quarter, audit: does what I say match what I do?

Write a speech or message declaring your commitment to a fail-safe environment.

Before people-affecting decision, identify 3 potential biases and create a shield for each.

Identify projects team continues because "we invested" not because they deserve it.