When an urgent profit target conflicts with an ethical principle, write both sides explicitly on one page before deciding — don't let it be settled only in your head.

Before any sensitive decision, ask: if published with full detail on tomorrow's front page, would I defend it with pride or look for an exit?

If you vanished for two weeks with no contact, what stops? That's your urgent delegation list.

Before big decisions, consult 5 from varied lenses (expertise, age, culture, bias).

Don't ask "do we need another hire?" — ask "if we started today with nobody, who'd we hire first?".