When an urgent profit target conflicts with an ethical principle, write both sides explicitly on one page before deciding — don't let it be settled only in your head.

Monthly: planned vs actual — focus on variances >5%, dig into causes.

Identify 5 core values and verify your decisions actually reflect them.

Before ethically murky decision, evaluate on 4 axes: legal/ethical/values/reputation.

Before whistleblowing, document evidence, consult counsel, know your legal rights.

When sensing conflict of interest, declare it before discussion begins.

Each quarter, audit: does what I say match what I do?

Write a speech or message declaring your commitment to a fail-safe environment.

Before people-affecting decision, identify 3 potential biases and create a shield for each.

Identify projects team continues because "we invested" not because they deserve it.