Skip to content
Public preview

25 Headlines

For each article/post, write 25 headlines before picking one — last 5 win quality.

30 min Advanced

Goal

Break "first that comes" barrier.

Steps

  1. 1
    Name topic.
3 more steps locked

Expected Outcome

Immediate
Standout headline.

Evidence base

School: Copywriting

Founders: Upworthy (2012)

Upworthy — 25 headlines rule.

Keywords

Frequently asked questions

How long does "25 Headlines" take?
This exercise takes about 30 minutes, practiced solo in a Creative format.
When will I notice the effect of "25 Headlines"?
Standout headline. In the short term: Click-through doubles.
Is "25 Headlines" evidence-based?
Yes — it draws on Copywriting (Upworthy (2012)). Upworthy — 25 headlines rule.
Is "25 Headlines" suitable for beginners?
Its difficulty level is: Advanced. No external tools required — it can be practiced directly inside the app.

Subscribe for full access

Subscribe to Plus for full access to this practice and the whole catalogue, or try first — free, no sign-in, no commitment.

Interactive practice locked · 3 more steps locked

7 complete practices (one per domain) are free forever, no sign-in.

Enjoyed it? Gift a journey Gift a journey