Public preview
30-Second Elevator Pitch
Prepare a 30-second pitch that describes what you do, for whom, and why it matters — so you never fumble at a chance meeting.
Goal
Craft two or three sentences that describe your work or idea so anyone understands in 30 seconds and asks for more.
Steps
-
1
Complete: "I help [who] [do what] so they can [outcome]."
Expected Outcome
Immediate
You'll no longer fumble at "what do you do?" — your answer comes out as a polished, ready piece.
Evidence base
School: Pitching / Business communication
Founders: Philip B. Crosby · Daniel H. Pink (2012)
Original phrase from Philip Crosby in the 1960s. Daniel Pink developed the modern format in To Sell Is Human (2012). Supported by Cialdini's Brevity Principle research.
Keywords
Frequently asked questions
How long does "30-Second Elevator Pitch" take?
This exercise takes about 20 minutes, practiced solo in a Creative format.
When will I notice the effect of "30-Second Elevator Pitch"?
You'll no longer fumble at "what do you do?" — your answer comes out as a polished, ready piece. In the short term: After 10 deliveries, 3-4 people say "tell me more" — proof the pitch opens doors.
Is "30-Second Elevator Pitch" evidence-based?
Yes — it draws on Pitching / Business communication (Philip B. Crosby, Daniel H. Pink (2012)). Original phrase from Philip Crosby in the 1960s. Daniel Pink developed the modern format in To Sell Is Human (2012). Supported by Cialdini's Brevity Principle research.
Is "30-Second Elevator Pitch" suitable for beginners?
Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.
Subscribe for full access
Subscribe to Plus for full access to this practice and the whole catalogue, or try first — free, no sign-in, no commitment.
7 complete practices (one per domain) are free forever, no sign-in.