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Kawasaki 10/20/30 Rule
10 slides, 20 minutes, 30pt minimum font — a formula that saves your presentations from clutter and boredom.
Goal
Compress long, cluttered presentations into a strict structure: 10 slides max, 20 minutes max, 30pt minimum font.
Steps
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1
Delete all "Agenda", "Thank You", and "About Us" slides — they're not the substance.
Expected Outcome
Immediate
Your deck shrinks from 40 slides to 10, and from a tedious 45 minutes to a tight 20 — without losing any core info.
Evidence base
School: Pitch design / VC industry practice
Founders: Guy Kawasaki (2005)
Coined by Guy Kawasaki in 2005 after years observing weak pitches to angel investors. Became a VC-industry standard. Supported by John Sweller's Cognitive Load Theory.
Keywords
Frequently asked questions
How long does "Kawasaki 10/20/30 Rule" take?
This exercise takes about 25 minutes, practiced solo in a Action format.
When will I notice the effect of "Kawasaki 10/20/30 Rule"?
Your deck shrinks from 40 slides to 10, and from a tedious 45 minutes to a tight 20 — without losing any core info. In the short term: After 3 talks under this rule, people start asking you to present at their meetings — your reputation rises.
Is "Kawasaki 10/20/30 Rule" evidence-based?
Yes — it draws on Pitch design / VC industry practice (Guy Kawasaki (2005)). Coined by Guy Kawasaki in 2005 after years observing weak pitches to angel investors. Became a VC-industry standard. Supported by John Sweller's Cognitive Load Theory.
Is "Kawasaki 10/20/30 Rule" suitable for beginners?
Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.
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