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SBI Feedback Model
Deliver effective feedback in 3 parts (Situation—Behavior—Impact) so the other person hears you without defensiveness.
Goal
Deliver specific, objective feedback using the SBI model instead of general judgments that trigger defensiveness.
Steps
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1
Situation: precise when and where — "in Monday 9 AM meeting with the client".
Expected Outcome
Immediate
The other person listens without defensive interruption, often saying "I wasn't aware" or "you're right".
Evidence base
School: Center for Creative Leadership
Founders: Center for Creative Leadership (CCL) (2014)
SBI model developed by the Center for Creative Leadership (CCL) in 2014 as a leadership tool adopted in Fortune 500. Supported by Marshall Goldsmith's executive leadership research.
Keywords
Frequently asked questions
How long does "SBI Feedback Model" take?
This exercise takes about 10 minutes, practiced with another person in a Inner dialogue format.
When will I notice the effect of "SBI Feedback Model"?
The other person listens without defensive interruption, often saying "I wasn't aware" or "you're right". In the short term: After 4-6 sessions using this model, the targeted colleague/report's behavior improves 50-70%.
Is "SBI Feedback Model" evidence-based?
Yes — it draws on Center for Creative Leadership (Center for Creative Leadership (CCL) (2014)). SBI model developed by the Center for Creative Leadership (CCL) in 2014 as a leadership tool adopted in Fortune 500. Supported by Marshall Goldsmith's executive leadership research.
Is "SBI Feedback Model" suitable for beginners?
Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.
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