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Wildly Important Goals (WIGs)
Pick 1-3 goals max that create real difference, ignore the rest for 6 months.
Goal
Break the illusion "we can pursue 10 priorities" by forcing leadership to pick 1-3 only, with strict commitment to ignore the rest.
Steps
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1
List everything you think is a "priority" today. Usually 15-30 items.
Expected Outcome
Immediate
A 1-3 goal list written as "From X to Y by Z". Plus a "won't work on" list.
Evidence base
School: 4 Disciplines of Execution / FranklinCovey
Founders: Chris McChesney · Sean Covey · Jim Huling (2012)
From "4 Disciplines of Execution" (McChesney, Covey, Huling, 2012). FranklinCovey applied to thousands of firms. Linked to "whirlwind" principle: daily work consumes 80% of attention.
Keywords
Frequently asked questions
How long does "Wildly Important Goals (WIGs)" take?
This exercise takes about 90 minutes, practiced in a group in a Written reflection format.
When will I notice the effect of "Wildly Important Goals (WIGs)"?
A 1-3 goal list written as "From X to Y by Z". Plus a "won't work on" list. In the short term: Within a month, team stops saying "yes to everything". Respectful "no" emerges.
Is "Wildly Important Goals (WIGs)" evidence-based?
Yes — it draws on 4 Disciplines of Execution / FranklinCovey (Chris McChesney, Sean Covey, Jim Huling (2012)). From "4 Disciplines of Execution" (McChesney, Covey, Huling, 2012). FranklinCovey applied to thousands of firms. Linked to "whirlwind" principle: daily work consumes 80% of attention.
Is "Wildly Important Goals (WIGs)" suitable for beginners?
Its difficulty level is: Advanced. No external tools required — it can be practiced directly inside the app.
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