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Annual Theme in Two Words
Pick two words that summarize the year's priority, replacing many goals with one shared focus.
Goal
Replace "20 OKRs no one remembers" with one memorable theme guiding the whole year's decisions.
Steps
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1
Gather leadership. Each writes 5 words describing what the company needs this year.
Expected Outcome
Immediate
Every leader leaves with two words they can repeat to their team.
Evidence base
School: Strategic Theming / Bill Walsh Football Coaching
Founders: Bill Walsh · CD Baby (Derek Sivers) · Mike Maples Jr. (1979)
Used by Bill Walsh, 49ers coach (1979-88): "Word of the Season". Adopted by Derek Sivers at CD Baby & Wealthfront. Linked to annual-theme in entrepreneurship.
Keywords
Frequently asked questions
How long does "Annual Theme in Two Words" take?
This exercise takes about 60 minutes, practiced in a group in a Written reflection format.
When will I notice the effect of "Annual Theme in Two Words"?
Every leader leaves with two words they can repeat to their team. In the short term: Within 3 months, the two words appear in real decisions ("not in our theme, deferred").
Is "Annual Theme in Two Words" evidence-based?
Yes — it draws on Strategic Theming / Bill Walsh Football Coaching (Bill Walsh, CD Baby (Derek Sivers), Mike Maples Jr. (1979)). Used by Bill Walsh, 49ers coach (1979-88): "Word of the Season". Adopted by Derek Sivers at CD Baby & Wealthfront. Linked to annual-theme in entrepreneurship.
Is "Annual Theme in Two Words" suitable for beginners?
Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.
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