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Business Model Canvas

Sketch your business model on nine boxes on a single page to find gaps before launch.

60 min Intermediate

Goal

Convert a vague business idea into a visual model that can be discussed and revised in under an hour.

Steps

1

Draw nine boxes: Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue, Key Resources, Key Activities, Key Partnerships, Cost Structure.

6 more steps locked

Expected Outcome

Immediate

You uncover 1-3 critical gaps in your model (often in channels or pricing).

Evidence base

School: Business Model Design / Strategyzer

Founders: Alexander Osterwalder · Yves Pigneur (2010)

Published by Osterwalder & Pigneur in 2010. Adopted by IBM, P&G, and thousands of startups as a core visual strategy tool.

Frequently asked questions

How long does "Business Model Canvas" take?

This exercise takes about 60 minutes, practiced in a group in a Creative format.

When will I notice the effect of "Business Model Canvas"?

You uncover 1-3 critical gaps in your model (often in channels or pricing). In the short term: Within a week, you test one hypothesis with real customers and revise the canvas.

Is "Business Model Canvas" evidence-based?

Yes — it draws on Business Model Design / Strategyzer (Alexander Osterwalder, Yves Pigneur (2010)). Published by Osterwalder & Pigneur in 2010. Adopted by IBM, P&G, and thousands of startups as a core visual strategy tool.

Is "Business Model Canvas" suitable for beginners?

Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.

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