Business Model Canvas: 9 Building Blocks on One Page
Map your business model in 9 boxes (customer, value, channels, relationships, revenue, resources, activities, partners, costs) on one page.
Goal
Create a shared language among leaders for how the organization creates and captures value, and where the gaps are.
Steps
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1
Draw the 9-block canvas on an A0 board or wall. Each block holds 5-10 sticky notes.
Expected Outcome
Evidence base
School: Business Model Innovation / Strategic Design
Founders: Alexander Osterwalder · Yves Pigneur (2010)
From "Business Model Generation" (Osterwalder & Pigneur, 2010). Originated in Osterwalder's thesis (2004). Used by millions of companies and orgs like IBM, GE, Wikipedia.
Keywords
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