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Business Model Canvas: 9 Building Blocks on One Page

Map your business model in 9 boxes (customer, value, channels, relationships, revenue, resources, activities, partners, costs) on one page.

75 min Intermediate

Goal

Create a shared language among leaders for how the organization creates and captures value, and where the gaps are.

Steps

  1. 1
    Draw the 9-block canvas on an A0 board or wall. Each block holds 5-10 sticky notes.
6 more steps locked

Expected Outcome

Immediate
A complete one-page canvas; any leader can explain the entire model in 3 minutes.

Evidence base

School: Business Model Innovation / Strategic Design

Founders: Alexander Osterwalder · Yves Pigneur (2010)

From "Business Model Generation" (Osterwalder & Pigneur, 2010). Originated in Osterwalder's thesis (2004). Used by millions of companies and orgs like IBM, GE, Wikipedia.

Keywords

Frequently asked questions

How long does "Business Model Canvas: 9 Building Blocks on One Page" take?
This exercise takes about 75 minutes, practiced in a group in a Written reflection format.
When will I notice the effect of "Business Model Canvas: 9 Building Blocks on One Page"?
A complete one-page canvas; any leader can explain the entire model in 3 minutes. In the short term: Within 2 months, 3-5 blocks emerge that need experimentation/modification (new channel, new segment).
Is "Business Model Canvas: 9 Building Blocks on One Page" evidence-based?
Yes — it draws on Business Model Innovation / Strategic Design (Alexander Osterwalder, Yves Pigneur (2010)). From "Business Model Generation" (Osterwalder & Pigneur, 2010). Originated in Osterwalder's thesis (2004). Used by millions of companies and orgs like IBM, GE, Wikipedia.
Is "Business Model Canvas: 9 Building Blocks on One Page" suitable for beginners?
Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.

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