Public preview
PESTEL Scan: Reading the Macro Environment
Scan 6 external factors (political, economic, social, technological, environmental, legal) to spot opportunities and threats.
Goal
Build a panoramic view of macro factors affecting your industry over the next 3-5 years.
Steps
-
1
P — Political: government shifts, international relations, stability, industrial policies affecting you.
Expected Outcome
Immediate
A list of 12-20 classified external factors, identifying top 3 threats and top 3 opportunities.
Evidence base
School: Strategic Planning / Environmental Scanning
Founders: Francis Aguilar · Liam Fahey (1967)
Aguilar coined the original ETPS framework in "Scanning the Business Environment" (1967). Expanded to PEST then PESTEL in the 1980s-90s.
Keywords
Frequently asked questions
How long does "PESTEL Scan: Reading the Macro Environment" take?
This exercise takes about 90 minutes, practiced in a group in a Written reflection format.
When will I notice the effect of "PESTEL Scan: Reading the Macro Environment"?
A list of 12-20 classified external factors, identifying top 3 threats and top 3 opportunities. In the short term: Within 2 months, adaptation strategies emerge for the top 3 factors, with owner and quarterly review.
Is "PESTEL Scan: Reading the Macro Environment" evidence-based?
Yes — it draws on Strategic Planning / Environmental Scanning (Francis Aguilar, Liam Fahey (1967)). Aguilar coined the original ETPS framework in "Scanning the Business Environment" (1967). Expanded to PEST then PESTEL in the 1980s-90s.
Is "PESTEL Scan: Reading the Macro Environment" suitable for beginners?
Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.
Subscribe for full access
Subscribe to Plus for full access to this practice and the whole catalogue, or try first — free, no sign-in, no commitment.
7 complete practices (one per domain) are free forever, no sign-in.