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BHAG: Big Hairy Audacious Goal

Choose a 10-25 year goal with a 50% probability that inspires both excitement and fear.

60 min Advanced

Goal

Define a long-range goal that mobilizes the organization with more emotional force than any detailed annual plan.

Steps

1

Study historical BHAGs: "Man on the moon" (Kennedy 1961), "A computer on every desk" (Microsoft 1980), "Crush Adidas" (Nike 1960s).

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Expected Outcome

Immediate

One goal in a 12-20 word sentence with 50-70% success probability, testable as yes/no after a decade.

Evidence base

School: Visionary Companies / Strategic Leadership

Founders: Jim Collins · Jerry Porras (1994)

Coined by Collins & Porras in "Built to Last" (1994). Study of 18 enduring companies found bold BHAGs were the engine of major transformations.

Frequently asked questions

How long does "BHAG: Big Hairy Audacious Goal" take?

This exercise takes about 60 minutes, practiced in a group in a Written reflection format.

When will I notice the effect of "BHAG: Big Hairy Audacious Goal"?

One goal in a 12-20 word sentence with 50-70% success probability, testable as yes/no after a decade. In the short term: Within 6 months, strategic initiatives emerge that wouldn't have without the BHAG (bold partnerships, key hires).

Is "BHAG: Big Hairy Audacious Goal" evidence-based?

Yes — it draws on Visionary Companies / Strategic Leadership (Jim Collins, Jerry Porras (1994)). Coined by Collins & Porras in "Built to Last" (1994). Study of 18 enduring companies found bold BHAGs were the engine of major transformations.

Is "BHAG: Big Hairy Audacious Goal" suitable for beginners?

Its difficulty level is: Advanced. No external tools required — it can be practiced directly inside the app.

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