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Crafting a 25-Word Vision Statement
Compress the organization's aspiration into one sentence under 25 words that any employee can recite.
Goal
Produce an inspiring, memorable vision statement that differentiates the organization and guides the next decade of decisions.
Steps
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1
Gather 5-7 leaders for one hour in a device-free room. Write on the board: "What makes the world better thanks to our existence in 10 years?".
Expected Outcome
Immediate
One vision draft of 18-25 words that every participant can recite from memory immediately after the session.
Evidence base
School: Strategic Leadership / Visionary Companies
Founders: Jim Collins · Jerry Porras (1996)
From "Building Your Company's Vision" (HBR, 1996). Effective visions in enduring companies combine core ideology with an envisioned future.
Keywords
Frequently asked questions
How long does "Crafting a 25-Word Vision Statement" take?
This exercise takes about 45 minutes, practiced in a group in a Written reflection format.
When will I notice the effect of "Crafting a 25-Word Vision Statement"?
One vision draft of 18-25 words that every participant can recite from memory immediately after the session. In the short term: Within 3 months, product and sales teams cite it when presenting decisions to leadership.
Is "Crafting a 25-Word Vision Statement" evidence-based?
Yes — it draws on Strategic Leadership / Visionary Companies (Jim Collins, Jerry Porras (1996)). From "Building Your Company's Vision" (HBR, 1996). Effective visions in enduring companies combine core ideology with an envisioned future.
Is "Crafting a 25-Word Vision Statement" suitable for beginners?
Its difficulty level is: Advanced. No external tools required — it can be practiced directly inside the app.
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