Trust Equation
Trust = (Credibility + Reliability + Intimacy) ÷ Self-Orientation. Rate each component with 5 people.
Goal
Precisely diagnose which trust component is low with you, to know what to develop instead of "trust generally".
Steps
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1
Understand: C (Credibility, what you say), R (Reliability, what you do), I (Intimacy, safety with you), S (Self-Orientation, focus on you).
Expected Outcome
Evidence base
School: Trusted Advisor / Maister
Founders: David Maister · Charles Green · Robert Galford (2000)
Coined by David Maister & co. in "The Trusted Advisor" (2000). Used at McKinsey, Boston Consulting Group for consultant training.
Keywords
Frequently asked questions
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