Scenario Planning: 4 Possible Futures
Instead of predicting one future, write 4 radically different scenarios. Your plan survives all four.
Goal
Beat single-path (linear) forecasting for multi-path thinking. This gave Shell the edge predicting 1973 oil crisis.
Steps
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1
Pick an upcoming strategic decision (market entry, investment, allocation). Needs 5-10 yr horizon.
Expected Outcome
Evidence base
School: Scenario Planning
Founders: Pierre Wack · Royal Dutch Shell · Peter Schwartz (1971)
Pierre Wack developed at Shell 1971. Predicted 1973 oil crisis, gave Shell major edge. Peter Schwartz popularized in "The Art of the Long View" (1991).
Keywords
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