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Blue Ocean Strategy

Instead of fighting in a red ocean (crowded market), create a blue ocean (new market, no competition).

90 min Advanced

Goal

Beat "best in category" competitive mindset for creative "the category itself" mindset.

Steps

1

Define current market. List 5 criteria all compete on (price, speed, quality, etc.).

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Expected Outcome

Immediate

You find 1-2 criteria all market competes on though customer doesn't care. Competitive waste.

Evidence base

School: Blue Ocean Strategy

Founders: W. Chan Kim · Renée Mauborgne (2005)

Blue Ocean from W. Chan Kim & Renée Mauborgne (INSEAD) 2005. Based on study of 150 strategic moves over 100 yrs.

Frequently asked questions

How long does "Blue Ocean Strategy" take?

This exercise takes about 90 minutes, practiced in a group in a Creative format.

When will I notice the effect of "Blue Ocean Strategy"?

You find 1-2 criteria all market competes on though customer doesn't care. Competitive waste. In the short term: Within a quarter, prototype proves non-customer tier responds. Early validation.

Is "Blue Ocean Strategy" evidence-based?

Yes — it draws on Blue Ocean Strategy (W. Chan Kim, Renée Mauborgne (2005)). Blue Ocean from W. Chan Kim & Renée Mauborgne (INSEAD) 2005. Based on study of 150 strategic moves over 100 yrs.

Is "Blue Ocean Strategy" suitable for beginners?

Its difficulty level is: Advanced. No external tools required — it can be practiced directly inside the app.

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