Minto Pyramid for Communication
Conclusion first, 3 arguments, evidence per argument. Leaders speak from top, not foundation.
Goal
Shift from "storyteller" communication (history, then conclusion) to "leader" communication (conclusion, args, evidence).
Steps
-
1
Pick an important message to deliver (email, meeting, pitch).
Expected Outcome
Evidence base
School: McKinsey / Consulting Communication
Founders: Barbara Minto (1973)
Coined by Barbara Minto (first female McKinsey consultant, 1963) in "The Pyramid Principle" (1973). Used at McKinsey, BCG, Bain, Harvard Business School as communication standard.
Keywords
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