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Kill the Company: Self-Disruption Exercise

Gather team, ask: "How could you destroy our company in 5 yrs?". Answers = vulnerabilities to fix before a competitor does.

120 min Advanced

Goal

Beat "we're safe" blindness by bringing worst-case to the table playfully, exposing painful truths.

Steps

1

Gather 8-12 from your team (mix: leaders + juniors + cross-dept). 4 hrs. Off-site.

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Expected Outcome

Immediate

Team discovers 2-3 fundamental weaknesses they knew internally but didn't dare voice.

Evidence base

School: Innovation / Strategic Thinking

Founders: Lisa Bodell · Andy Grove (2012)

Kill the Company developed by Lisa Bodell (FutureThink CEO) 2012. Built on Andy Grove's "Only the Paranoid Survive" (1996) philosophy.

Frequently asked questions

How long does "Kill the Company: Self-Disruption Exercise" take?

This exercise takes about 120 minutes, practiced in a group in a Creative format.

When will I notice the effect of "Kill the Company: Self-Disruption Exercise"?

Team discovers 2-3 fundamental weaknesses they knew internally but didn't dare voice. In the short term: Within a quarter, 3 protective actions execute. Company is stronger against an imminent threat.

Is "Kill the Company: Self-Disruption Exercise" evidence-based?

Yes — it draws on Innovation / Strategic Thinking (Lisa Bodell, Andy Grove (2012)). Kill the Company developed by Lisa Bodell (FutureThink CEO) 2012. Built on Andy Grove's "Only the Paranoid Survive" (1996) philosophy.

Is "Kill the Company: Self-Disruption Exercise" suitable for beginners?

Its difficulty level is: Advanced. No external tools required — it can be practiced directly inside the app.

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