Responding to the Innovator's Dilemma
Your current profitable products kill your future innovations. This exercise spins off an innovation unit before too late.
Goal
Beat the classic trap: successful company refuses low-margin innovation, later defeated by it (Kodak, Blockbuster, Nokia).
Steps
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1
Identify most-profitable product now. Write margin + revenue. The "winner".
Expected Outcome
Evidence base
School: Disruptive Innovation
Founders: Clayton Christensen (1997)
"The Innovator's Dilemma" by Clayton Christensen (Harvard) 1997. One of century's most influential strategy books. Studied 100+ industries.
Keywords
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