Sponsorship Over Mentorship
Mentorship gives advice. Sponsorship gives opportunities. Whom do you specifically sponsor in rooms they can't enter?
Goal
Beat "I'm a good mentor" feeling (giving time) and take harder step: spending political capital to lift others.
Steps
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1
Understand difference: mentor says "here's what to do", sponsor says "I gave them project X in exec meeting".
Expected Outcome
Evidence base
School: Sponsorship Research / DEI
Founders: Sylvia Ann Hewlett · Center for Talent Innovation · Carla Harris (2011)
Sponsorship vs Mentorship coined by Sylvia Ann Hewlett in "The Sponsor Effect" (2011). CTI research: sponsored promoted 23% more than mentored.
Keywords
Frequently asked questions
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