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70% Information Decision Rule (Bezos)
Don't wait for 90% information; major decisions are made at 70% — beyond that is costly delay.
Goal
Speed up decision velocity in your team without sacrificing quality, by defining what information is enough to proceed.
Steps
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1
Identify a current decision where you feel "waiting for more information."
Expected Outcome
Immediate
You make one decision you would have postponed a week or more.
Evidence base
School: Amazon Leadership Principles / Decision Velocity
Founders: Jeff Bezos (2016)
Articulated by Bezos in 2016 shareholder letter. The rule: speed is currency. Every day delaying a two-way-door decision is a day without learning.
Keywords
Frequently asked questions
How long does "70% Information Decision Rule (Bezos)" take?
This exercise takes about 12 minutes, practiced solo in a Written reflection format.
When will I notice the effect of "70% Information Decision Rule (Bezos)"?
You make one decision you would have postponed a week or more. In the short term: Within a month, "pending meetings" drop 30% in your team — faster decisions.
Is "70% Information Decision Rule (Bezos)" evidence-based?
Yes — it draws on Amazon Leadership Principles / Decision Velocity (Jeff Bezos (2016)). Articulated by Bezos in 2016 shareholder letter. The rule: speed is currency. Every day delaying a two-way-door decision is a day without learning.
Is "70% Information Decision Rule (Bezos)" suitable for beginners?
Its difficulty level is: Advanced. No external tools required — it can be practiced directly inside the app.
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