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War Room Communication: Clarity Protocol
In a crisis, bad comms doubles damage. This protocol: 5 messages only, 3 audiences, 6-hour cadence.
Goal
Beat crisis comms chaos (conflicting messages from multiple channels) with one disciplined protocol.
Steps
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1
Define 3 audiences: 1) Internal employees, 2) Customers/users, 3) Public/media. Different message each.
Expected Outcome
Immediate
Audiences feel "someone is in charge". Panic drops. Rumors weaken.
Evidence base
School: Crisis Communication
Founders: W. Timothy Coombs · Daniel Diermeier (2007)
Clarity protocol from Coombs' SCCT (Situational Crisis Communication Theory). Operationalized by Diermeier in Reputation Rules (2011).
Keywords
Frequently asked questions
How long does "War Room Communication: Clarity Protocol" take?
This exercise takes about 45 minutes, practiced in a group in a Action format.
When will I notice the effect of "War Room Communication: Clarity Protocol"?
Audiences feel "someone is in charge". Panic drops. Rumors weaken. In the short term: Within a week, media quotes your official message, not employee speculation. Narrative control.
Is "War Room Communication: Clarity Protocol" evidence-based?
Yes — it draws on Crisis Communication (W. Timothy Coombs, Daniel Diermeier (2007)). Clarity protocol from Coombs' SCCT (Situational Crisis Communication Theory). Operationalized by Diermeier in Reputation Rules (2011).
Is "War Room Communication: Clarity Protocol" suitable for beginners?
Its difficulty level is: Advanced. No external tools required — it can be practiced directly inside the app.
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