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First 72 Hours of Crisis: Decision Framework
In the first 72 hours of a crisis, 80% of the damage is locked in. This framework cuts damage in half.
Goal
Beat early-hour paralysis (denial, waiting for full info) by following a structured 72-hour frame.
Steps
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1
Hour 0-2: Form war room (5 people only). Rule: "We decide on 70% info, not 100%".
Expected Outcome
Immediate
Avoid top-2 errors: 1) denial in first 6 hrs, 2) over-communication before info.
Evidence base
School: Crisis Leadership
Founders: Steven Fink · Ian Mitroff · Daniel Diermeier (1986)
72-hour frame from Steven Fink "Crisis Management" (1986). Developed with Mitroff in 12 crisis books. Daniel Diermeier (Reputation Rules 2011) links 72 hrs to reputation damage.
Keywords
Frequently asked questions
How long does "First 72 Hours of Crisis: Decision Framework" take?
This exercise takes about 60 minutes, practiced in a group in a Action format.
When will I notice the effect of "First 72 Hours of Crisis: Decision Framework"?
Avoid top-2 errors: 1) denial in first 6 hrs, 2) over-communication before info. In the short term: Within a week, stakeholders see "organized response not chaos". Institutional trust preserved.
Is "First 72 Hours of Crisis: Decision Framework" evidence-based?
Yes — it draws on Crisis Leadership (Steven Fink, Ian Mitroff, Daniel Diermeier (1986)). 72-hour frame from Steven Fink "Crisis Management" (1986). Developed with Mitroff in 12 crisis books. Daniel Diermeier (Reputation Rules 2011) links 72 hrs to reputation damage.
Is "First 72 Hours of Crisis: Decision Framework" suitable for beginners?
Its difficulty level is: Advanced. No external tools required — it can be practiced directly inside the app.
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