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Storytelling with Data for Leaders

Turn one important number into a 3-act story (situation, turn, outcome) instead of a slide crowded with figures.

35 min Intermediate

Goal

Convey complex data to a non-technical audience by building a clear narrative, instead of just displaying numbers and expecting them to speak for themselves.

Steps

1

Choose only one number that matters most to your message (not a full dashboard). Example: "customer retention dropped 12%".

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Expected Outcome

Immediate

Your audience grasps "why this number matters" not just the number itself, in the first delivery.

Evidence base

School: Data Storytelling / Narrative Leadership

Founders: Nancy Duarte · Cole Nussbaumer Knaflic (2010)

Nancy Duarte formulated the "situation-shift-new bliss" structure in "Resonate" (2010) by analyzing historically inspiring speeches. Cole Nussbaumer Knaflic developed the practical application to organizational data in "Storytelling with Data" (2015).

Frequently asked questions

How long does "Storytelling with Data for Leaders" take?

This exercise takes about 35 minutes, practiced solo in a Creative format.

When will I notice the effect of "Storytelling with Data for Leaders"?

Your audience grasps "why this number matters" not just the number itself, in the first delivery. In the short term: Within weeks, colleagues cite your story (not your data table) when discussing the decision.

Is "Storytelling with Data for Leaders" evidence-based?

Yes — it draws on Data Storytelling / Narrative Leadership (Nancy Duarte, Cole Nussbaumer Knaflic (2010)). Nancy Duarte formulated the "situation-shift-new bliss" structure in "Resonate" (2010) by analyzing historically inspiring speeches. Cole Nussbaumer Knaflic developed the practical application to organizational data in "Storytelling with Data" (2015).

Is "Storytelling with Data for Leaders" suitable for beginners?

Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.

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