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Zero-Based KPI Audit

Delete every KPI you track, and re-add only what someone can prove actually changes a real decision.

45 min Intermediate

Goal

Apply zero-based logic to metrics, so only decision-relevant KPIs survive and "measuring for measuring's sake" disappears.

Steps

1

Gather every metric currently tracked in dashboards and periodic reports.

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Expected Outcome

Immediate

You find at least a third of tracked metrics can't be tied to a single real decision by anyone.

Evidence base

School: Zero-Based Budgeting / Measure What Matters

Founders: Peter Pyhrr · John Doerr (2018)

John Doerr in "Measure What Matters" (2018) argues metrics with no tied decision are "data noise" draining attention without value.

Frequently asked questions

How long does "Zero-Based KPI Audit" take?

This exercise takes about 45 minutes, practiced with another person in a Behavioral format.

When will I notice the effect of "Zero-Based KPI Audit"?

You find at least a third of tracked metrics can't be tied to a single real decision by anyone. In the short term: During the trial month, almost nobody complains about the absence of the temporarily removed metrics.

Is "Zero-Based KPI Audit" evidence-based?

Yes — it draws on Zero-Based Budgeting / Measure What Matters (Peter Pyhrr, John Doerr (2018)). John Doerr in "Measure What Matters" (2018) argues metrics with no tied decision are "data noise" draining attention without value.

Is "Zero-Based KPI Audit" suitable for beginners?

Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.

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