Public preview

ICE Scoring for Ideas

Score each idea on Impact, Confidence, Ease — pick the highest sum.

20 min Beginner

Goal

Escape paralysis among 12 ideas with a quick scoring system that turns debate into numbers.

Steps

1

Gather 5-12 ideas in one column.

4 more steps locked

Expected Outcome

Immediate

You leave with 2 chosen ideas instead of 12 indecisions.

Evidence base

School: Sean Ellis Growth Hacking

Founders: Sean Ellis · Morgan Brown (2017)

Sean Ellis coined ICE at GrowthHackers (2010s); documented in "Hacking Growth" (2017) by Ellis & Brown.

Frequently asked questions

How long does "ICE Scoring for Ideas" take?

This exercise takes about 20 minutes, practiced solo in a Action format.

When will I notice the effect of "ICE Scoring for Ideas"?

You leave with 2 chosen ideas instead of 12 indecisions. In the short term: In a month, you learn Confidence is the most predictive of actual success.

Is "ICE Scoring for Ideas" evidence-based?

Yes — it draws on Sean Ellis Growth Hacking (Sean Ellis, Morgan Brown (2017)). Sean Ellis coined ICE at GrowthHackers (2010s); documented in "Hacking Growth" (2017) by Ellis & Brown.

Is "ICE Scoring for Ideas" suitable for beginners?

Its difficulty level is: Beginner. No external tools required — it can be practiced directly inside the app.

Subscribe for full access

Subscribe to Plus for full access to this practice and the whole catalogue, or try first — free, no sign-in, no commitment.

Interactive practice locked · 4 more steps locked

7 complete practices (one per domain) are free forever, no sign-in.