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ICE Scoring for Initiatives
Score each initiative Impact x Confidence x Ease (1-10 each), execute by score order.
Goal
End emotional debate over "which initiative matters most" with a computable number whose assumptions can be discussed.
Steps
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1
Gather 6-12 proposed initiatives from your team.
Expected Outcome
Immediate
You discover an initiative "everyone thought was top" actually scored low due to weak Confidence.
Evidence base
School: Growth Hacking / Lean Startup
Founders: Sean Ellis · Hiten Shah (2010)
Coined by Sean Ellis to score growth experiments; used at GrowthHackers, Dropbox, then adopted broadly in product.
Keywords
Frequently asked questions
How long does "ICE Scoring for Initiatives" take?
This exercise takes about 30 minutes, practiced with another person in a Behavioral format.
When will I notice the effect of "ICE Scoring for Initiatives"?
You discover an initiative "everyone thought was top" actually scored low due to weak Confidence. In the short term: Within a quarter, the team shares a language: "what's the ICE?" replaces "I feel...".
Is "ICE Scoring for Initiatives" evidence-based?
Yes — it draws on Growth Hacking / Lean Startup (Sean Ellis, Hiten Shah (2010)). Coined by Sean Ellis to score growth experiments; used at GrowthHackers, Dropbox, then adopted broadly in product.
Is "ICE Scoring for Initiatives" suitable for beginners?
Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.
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