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Kickoff Meeting With Press Release Memo

Before launch, write a "press release" as if it succeeded — making the win tangible.

60 min Advanced

Goal

Force the team to envision the end state pre-start — surfacing vision ambiguity.

Steps

1

Assume: project launched. Today + 6 months.

5 more steps locked

Expected Outcome

Immediate

You surface gaps between people's visions — realign.

Evidence base

School: Amazon Working Backwards

Founders: Jeff Bezos · Ian McAllister (2004)

Amazon Working Backwards since 2004; every project starts with press release + FAQ. McAllister documented 2012.

Frequently asked questions

How long does "Kickoff Meeting With Press Release Memo" take?

This exercise takes about 60 minutes, practiced in a group in a Creative format.

When will I notice the effect of "Kickoff Meeting With Press Release Memo"?

You surface gaps between people's visions — realign. In the short term: In a month, every member explains the project in the same sentences.

Is "Kickoff Meeting With Press Release Memo" evidence-based?

Yes — it draws on Amazon Working Backwards (Jeff Bezos, Ian McAllister (2004)). Amazon Working Backwards since 2004; every project starts with press release + FAQ. McAllister documented 2012.

Is "Kickoff Meeting With Press Release Memo" suitable for beginners?

Its difficulty level is: Advanced. No external tools required — it can be practiced directly inside the app.

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