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OKR-KPI Integration

KPIs measure business-as-usual, OKRs drive change — don't mix.

45 min Intermediate

Goal

Prevent "OKR becomes to-do" and "KPI becomes ambitious goal" — each tool for its role.

Steps

1

List 5 KPIs (measure ongoing performance).

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Expected Outcome

Immediate

You find KPI that was "ambition" (should be OKR).

Evidence base

School: OKR / Measure What Matters

Founders: Andrew Grove · John Doerr (1999)

Grove founded OKR at Intel (1971); Doerr — Measure What Matters (2018) explicitly distinguished OKR from KPI.

Frequently asked questions

How long does "OKR-KPI Integration" take?

This exercise takes about 45 minutes, practiced solo in a Written reflection format.

When will I notice the effect of "OKR-KPI Integration"?

You find KPI that was "ambition" (should be OKR). In the short term: In a quarter, team knows difference and doesn't mix.

Is "OKR-KPI Integration" evidence-based?

Yes — it draws on OKR / Measure What Matters (Andrew Grove, John Doerr (1999)). Grove founded OKR at Intel (1971); Doerr — Measure What Matters (2018) explicitly distinguished OKR from KPI.

Is "OKR-KPI Integration" suitable for beginners?

Its difficulty level is: Intermediate. No external tools required — it can be practiced directly inside the app.

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