One book nightly before sleep — no screens, no multiple stories. Consistency is the magic.

Read aloud to your child 15 min daily — even after he reads independently.

Place books in every room at child arm-level — environment does what persuasion can't.

Instead of you reading and him listening, make reading a conversation — ask, listen, extend, repeat.

Anchor reading to a fixed daily activity (breakfast, car, bedtime) so it requires no decision.

Let your child read what he loves — comics, magazines, "non-serious" books build a reader.