An audience watches you silently; a community interacts with each other even without you — assess which you're actually building and which serves your goal.

Before writing, describe reader in 5 sentences: age, job, knows, doesn't know, decision he makes.

When an LLM helps you with content you publish or send, disclose it clearly.

1,000 who trust you > 100,000 who follow. Build trust, numbers follow.